On Virtual Socialization

An online message board is a forum where people can discuss thoughts or ideas on various topics. Online message centers allow users to choose which thread, or board of discussion, users would like to read or contribute to. A user will start a discussion by making a post on a thread. Other users who choose to respond can follow the discussion by adding their own post to that thread. Message boards are not conversation based because user responses do not have to take place right away. Whenever the user revisits the message board, he/she can make a response. Unlike a conversation, message boards do not have an instantaneous response and require that users actively go to the site to check for responses.

Social networking services are the most prominent type of virtual community. They are either a website or software platform that focuses on creating and maintaining relationships. Facebook, Twitter, and Myspace are all virtual communities. With these sites, one often creates a profile or account, and adds friends or follow friends. This allows people to connect and look for support using the social networking service as a gathering place. These websites often allow for people to keep up to date with their friends and acquaintances’ activities without making much of an effort. On Facebook, for example, one can upload photos and videos, chat, make friends, reconnect with old ones, and join groups or causes. All of these functions encourage people to form a community, large or small, on the Internet.

Anyone can register to participate in an online message board. A message board is unique because people can choose to participate and be a part of the virtual community, even if they choose not to contribute their thoughts and ideas. Registered users can simply view the various threads or contribute if they choose to. Message boards can also accommodate an almost infinite number of users, while the number of users who can be accommodated by a single chat room is limited at least in practice.

Internet users' urges to talk to and reach out to strangers online opposes real-life encounters where people are hesitant and often unwilling to step in to help strangers. Studies have shown that people are more likely to intervene if they are the only one in the situation. With Internet message boards, a user sitting at his or her computer is the only one present in their online experience, which might have to do with why they are more willing to reach out. Another possible reason for this is that people can withdraw from a situation much easier online. They can simply click exit or log off, whereas they would have to find a physical exit and deal with the repercussions of trying to leave a situation in real life. The lack of status that is presented with an online identity also might encourage people because if you choose to keep it private, there is no label of gender, age, ethnicity or lifestyle associated with yourself.

Virtual groups, that communicate and coordinate their activities using information technology, continue to become prevalent as an organizational form. Research in this area, however, is still in its infancy. Specifically, extant research provides little insight into how new members are socialized into virtual groups using electronic communication. This paper examines the influence of member tenure on individual communication patterns in virtual groups. A content analysis of e-mail communication among members of the group during a 3-month period showed that in virtual groups, newcomers primarily exhibit an information seeking mode in their communication and established members exhibit an information providing mode. Interestingly, and contrary to expectations, newcomers did actively engage in discussions regarding cognitive information, perhaps helped by the comfort provided by a lean and faceless electronic communication medium. However, the limited anonymity provided by the electronic media did not translate into newcomers seeking normative and regulative information in explicit ways, implying a need for organizational mechanisms aimed at virtual member socialization.

A virtual community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. One of the most pervasive types of virtual community operate under social networking services consisting of various online communities.

Virtual communities all encourage interaction, sometimes focusing around a particular interest or just to communicate. Some virtual communities do both. Community members are allowed to interact over a shared passion through various means: message boards, chat rooms, social networking sites, or virtual worlds.